Case Study
Bradshaw Beauty needed social media to drive measurable growth, not just awareness. Dymentions combined Meta lead-generation campaigns with organic Instagram content, creative testing, and performance optimization to generate thousands of leads while building a high-reach, high-engagement social presence.
Client
Bradshaw Beauty
Industry
Service
Social Media Marketing, Social Media Advertising
Technologies
Outcome
2,304 Lead Results Shown
Engagement
Monthly Social Media Services
Bradshaw Beauty used Facebook and Instagram as both an acquisition channel and a brand-discovery channel. The opportunity was to connect paid lead generation with organic social growth so the business could capture demand immediately while also increasing the size and activity of its owned audience.
2,304
Lead Results Shown
$1.25
Lowest Campaign CPL
1.23M+
Organic Instagram Views
Paid social needed to produce measurable inquiries rather than simply impressions or engagement. Different campaigns used website leads and Meta lead forms, requiring offer-specific measurement and optimization.
The brand also needed visibility that could continue building without every view being purchased. Campaign performance needed to be monitored closely so lead volume did not come at the expense of acquisition cost.
Each offer had its own conversion path and performance benchmark instead of forcing every campaign into one structure.
Offer-Specific Meta Campaigns. Separate campaigns were structured around different offers and conversion paths, including website leads and Meta lead forms. Creative and Campaign Testing. Ad concepts, offers, and campaign combinations were compared against lead volume and cost per result.
Cost-Per-Lead Optimization. Performance was reviewed around CPL, clicks, reach, and landing-page activity so budget could stay focused on stronger campaigns. Organic Instagram Distribution. Content publishing was used to increase discovery, interactions, link activity, profile visits, and follows beyond paid campaigns.
Cross-Platform Measurement. Facebook and Instagram were evaluated differently based on the role each channel played in organic and paid distribution. Continuous Refinement. Campaign data was used to guide ongoing adjustments rather than treating the first setup as final.
The combined paid and organic system produced strong lead volume while building substantial social visibility. Across the three Meta campaigns shown, Bradshaw Beauty recorded 2,304 lead results, while Instagram generated more than 1.23 million organic views during the reported period.
Additional performance: 211 $1.46 website-lead campaign, 1,579 $3.28 lead-form results, 514 $1.25 leads, and 98,589 accounts reached across ads.
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