Case Study
Dean Aguilar needed a more predictable way to generate real estate inquiries through social media. Dymentions built and optimized Meta lead-generation campaigns, tested multiple creatives, monitored cost efficiency, and focused the strategy on converting paid attention into measurable prospective-client opportunities.
Client
Dean Aguilar
Industry
Service
Social Media Marketing, Social Media Advertising
Technologies
Outcome
$17.62 Average CPL
Engagement
Monthly Social Media Services
The real estate campaign was designed around a simple commercial outcome: create new inquiries. Instead of evaluating success through reach alone, the work centered on Meta lead generation and the cost of acquiring those leads.
102
Meta Leads
$17.62
Average CPL
1,107
Link Clicks
The client needed a channel that could create direct inquiries rather than relying only on awareness or referrals. Different ads produced different lead costs, making creative testing important to campaign efficiency.
Social analytics showed a mix of follower and non-follower activity as well as age and gender response patterns. The campaign needed a clear CPL benchmark so performance could be evaluated commercially.
Lead generation kept the campaign tied to a measurable business action.
Meta Lead Generation. Campaigns were built around lead collection rather than awareness-only objectives. Multiple Ad Creatives. Several ad variations were run to compare response and cost per lead.
Cost-Per-Lead Monitoring. Lead volume and CPL were tracked as the primary performance signals. Audience Response Review. Demographic and follower-versus-non-follower reporting was reviewed to understand who was engaging.
Link Activity Tracking. Clicks were monitored alongside lead results to understand movement from attention to action. Ongoing Campaign Optimization. Budget and creative decisions could be informed by actual lead performance rather than subjective preference.
The campaign generated 102 Meta leads at an average cost of $17.62. Supporting social analytics also show 1,107 link clicks and a large increase in views during the reported 90-day period.
Additional performance: 1,107 link clicks, 271,620 90-day social views, 4,731.4% increase vs. previous 90 days, and $10.95 lowest ad cpl shown.
More Client work
Denmate
Meximodo
Dean Aguilar
Bradshaw Beauty
Heldreth Motel
Hydrogen4Health
