Case Study
Heldreth Motel started with a weak social presence and wanted more direct booking opportunities. Dymentions combined consistent Facebook and Instagram content with Meta conversation campaigns, creative testing, and ongoing optimization to turn social media into a measurable guest acquisition channel.
Client
Heldreth Motel
Industry
Service
Social Media Marketing, Social Media Advertising
Technologies
Outcome
793 Paid Conversations
Engagement
Monthly Social Media Services
Heldreth Motel entered the engagement with a largely dormant Facebook presence and no established Instagram channel. The opportunity was to create a consistent social presence while using Meta to generate direct conversations with people showing interest in the property.
793
Paid Conversations
$2.80
Reported Avg. Cost / Chat
$1.28
Lowest Reported Monthly Cost
The existing Facebook presence was not creating consistent visibility or audience growth. Instagram had to be built from the ground up as an additional discovery channel.
The motel needed a measurable action that brought prospective guests closer to a booking conversation. Early chat acquisition costs were high enough that creative and campaign optimization became critical.
The paid objective moved prospects toward an active exchange with the motel instead of passive exposure.
Consistent Facebook Publishing. A regular content schedule replaced the motel’s dormant social activity. Instagram Launch and Growth. A new Instagram presence was created and developed through ongoing content.
Meta Chat Campaigns. Paid engagement campaigns were structured to encourage prospective guests to start direct conversations. Creative Testing. Different ad creatives and campaign versions were tested to identify stronger cost-per-chat performance.
Reach and Page-Like Support. Additional campaigns supported visibility, engagement, and follower growth alongside the core conversation campaigns. Monthly Optimization. Performance was reviewed over time and adjusted as cost per conversation improved.
The motel developed stronger organic visibility and a measurable paid conversation channel. The report summary records 793 paid chats at an average cost of $2.80, while Facebook and Instagram both showed audience and engagement growth.
Additional performance: 48.28% facebook follower growth, 69.08% facebook interaction growth, 35.65% facebook reach growth, and 25.45% facebook visit growth.
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